in Passion Flower, Macaw Green, Mineral Yellow, Magenta Purple, and Whisper Pink
Alcyone is the gateway to conscious self-production and a healthy lifestyle, founded by visionary Sara Capizzi. A space where food production, natural cosmetics, and manual creations harmoniously intertwine with respect for Earth and individual well-being. With her holistic vision, Sara guides you towards independence and health, offering practical advice to enhance your lifestyle.
Alcyone's color palette embraces the boldness and vitality of nature, embodying a passion for self-production, vitality, respect for Nature, and the balance between body and mind.
Passion Flower: Intense purple symbolizing passion and love, conveying vitality and a deep connection to the creative process.
Macaw Green: Bright green evoking the vitality of nature and regenerative energy.
Mineral Yellow: Rich yellow representing a connection to the earth, recalling the warmth and light of the sun.
Magenta Purple: Blending spirituality with transformation, inspired by the Metamorphic practice, conveying profound awareness and harmony.
Whisper Pink: A delicate pink embodying care and love, present in handmade jewelry and the mindful use of essential oils, providing a sense of comfort and well-being.
Logo Design
Alcyone's logo, conceived by Sara on a magical night in 2020, is a stylized seed crossed by DNA-evoking lines, symbolizing constant creation, rebirth, and transformation. At the seed's core lies Alcyone, one of the Pleiades, adding wisdom and cosmic connection—a symbol embodying vitality, spirituality, and the interconnection between nature and human creativity.
Fonts:
Amita: Refined and fluid, with harmonious traits echoing the passion and intrinsic creativity in the self-production process, conveying authenticity.
Bosk: Reflecting the robustness of nature and the connection to the earth, its simplicity adds a touch of genuineness and authenticity, emphasizing Alcyone's practical and earth-connected approach to conscious self-production.
Curious to see the final result? Check Alcyone's page on the Primotempo website HERE.
You can view the branding by clicking HERE.
Alcyone stems from Sara's fiery passion for self-production and environmental awareness. Her holistic vision aims to make people independent, promoting health through home production of food, cosmetics, and manual creations, along with mindful recycling practices for the well-being of the planet.
Through its channels, Alcyone shares valuable self-production tips, ranging from creating food and natural cosmetics to crafting personalized vibrational jewelry. Sara also guides through Metamorphic therapy, a transformative practice allowing one to shed limitations and tap into their potential.
After AG Studio's branding work, Alcyone acquired an identity reflecting its vibrant and engaging essence. The renewed image strengthened connections with the audience, attracted new followers, and solidified its position as a beacon in conscious self-production and healthy living.
branding
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