Creating a Brand and Business Together: when collaboration makes the difference
- Alessia Guarnieri
- 7 days ago
- 7 min read
From visual identity to website, here's what happens when an entrepreneur doesn't go it alone but relies on the right ally.

The moment of truth
There comes a time when anyone launching a business stops and looks around.
It's not the day the idea is born. It's not when you choose the logo or when you publish the website for the first time.
It's when you realize that:
You're working tirelessly, but the results aren't coming.
You've done everything alone, but now you're tired of "guessing."
You're missing a clear direction—a real strategy—and someone to build something solid with, step by step.
If you see yourself in these words, know that these are common challenges among entrepreneurs. And I'm here precisely for this.
What do You really need, today?
You don't need ten more tools.
You don't need to "go viral" on Instagram.
You need a strategic partnership: a collaboration to build a sustainable, authentic business that reflects you—someone who truly supports you with empathy and expertise.
You need a brand that's not just "beautiful," but genuine and speaks directly to your audience.
You need direction, not another to-do list.
My collaboration for your business
In my work, I combine strategic branding, web design, and holistic business consulting to help you create a business that resembles you, speaks to the right people, and grows with you—without burnout, without compromises, without shortcuts.
I don't work for you.
I work with you.
We are partners in the truest sense of the word.
That's why the services I've created are designed to support and guide you in the most comprehensive, holistic way possible, without adding stress or confusion. They all start with your needs and, yes, desires in mind. Because you are the most important, essential part of your business.
So, if you're ready to invest in your dreams and passions and not just "chase" them, you're in the right place.
1. Holistic Business Consulting
You have an idea or an already launched business, but something feels off. You need guidance, not another theory.
I help you:
Refocus your offering
Understand what's not working
Make clearer and more sustainable decisions
It's the perfect first step if you're feeling stuck. Sometimes, all it takes is a conversation and an external perspective to change everything.
2. Authentic and conscious Branding
I don't just create "logos." I accompany you in building a deeply personal brand that communicates your values and makes you recognizable over time.
We analyze your essence, your target audience, and your positioning
We define voice, tone, messaging, and visual identity
We create a style you can use fluidly and consistently
A solid brand is the first step to attracting the right people. You'll finally feel at home in your communication.
3. Strategic and intentional Web Design
The right website isn't just beautiful: it's a living tool designed to support your real goals.
I design digital spaces that:
Speak about you authentically
Naturally guide and engage the visitor
Help you sell without seeming "salesy"
Every detail has logic. Every choice aligns with who you are.
4. Synergistic and tailored Collaborations
I deeply believe in the power of the right relationships. That's why, if needed, I connect you with copywriters, coaches, and other selected professionals—all aligned with my human and conscious approach.
You don't have to do everything alone. We can create an ecosystem together that works and reflects you.
🌿 My approach: human, sustainable, strategic
No pre-made templates. No chasing trends.
Every project starts from you but looks far ahead.
Let's build together a business that fully reflects you, represents you, and allows you to grow with joy, clarity, and authenticity.
"I wanted to thank you from the bottom of my heart, Alessia. These were profound and intense moments: I felt all your bright energy, your competence, and above all, your human qualities, so rare and beautiful. I had already sensed them from the things you created, even before meeting you. It's a true joy to collaborate with people with whom you feel a heart affinity." — Mara Arcangeli - Arcangeli e Cristalli
☕ Fancy a Coffee?
If you're looking for someone to talk to, someone who can help you bring order, vision, and strategy to your project... let's talk over a (virtual) coffee.
No pressure, no performance anxiety. Just a moment to listen to you, understand you, and—if you wish—help you build something that truly works.
It could be the start of a beautiful partnership. 💛
Now you might be wondering, how can I know how you can concretely help me?
Well, first of all, I'm available for an informal chat, but if you're curious... Then keep reading, because there's nothing better than exploring all the possibilities before choosing consciously.
Below you'll find all the details about my services: each of them is designed to help you give concrete shape to your dreams, make your business more authentic, and guide you—step by step—in your professional growth.
✦ BRANDING
Building an authentic, recognizable, and memorable brand is the first step to attracting the right clients and differentiating yourself in the market.
Brand Strategy & Positioning
Brand Strategy
Development of a clear strategy for defining brand personality, positioning, values, and ideal audience.
Brand Positioning
Helping you find and communicate your unique space in the market compared to competitors.
Brand Messaging
Creation of key messages and tone of voice consistent with your values and audience.
Naming
Ideation and validation of names for brands, services, or products that truly speak about you.
Brand Design & Visual Identity
Logo Design and Visual Identity
Creation of logos and visual systems (colors, fonts, graphic style) consistent with your identity.
Brand Collaterals
Design of graphics such as brochures, presentations, recipe books, informational materials, business cards, etc.
Brand Guidelines
Practical document to ensure visual and communicative consistency across all touchpoints.
Growth, Rebranding, and Monitoring
Rebranding
Renewal of your image to make it current, professional, and consistent with your evolution.
Brand Fix Up
A review of your visual and communicative identity to align it with your current essence and audience. Perfect if you already have a brand but something doesn't convince you or you feel it no longer represents you.
Brand Audit
Strategic analysis of your visual and communicative identity: what's working, what to improve.
Brand Growth Strategy
Development of plans to expand the brand and reach new segments.
Brand Monitoring
Continuous analysis of brand perception to optimize strategies.
"Working with AG Studio was a wonderful experience. Alessia brought my vision to life with a holistic and professional approach. Deadlines met, great attention to detail, and a perfectly successful rebranding. All at a fair price." — Isabella Tebeau – Energy Coaching
✦ HOLISTIC BUSINESS DESIGN
Strategies, mindset, and tools to build a business aligned with who you are, sustainable, and ready to grow.
Strategy and Growth
Holistic Business Consulting
Creation of clear, sustainable, and personalized plans for your business growth.
Sustainable Growth Strategies
Realistic and organic development paths designed for freelancers, solopreneurs, and small businesses.
Market Research & Customer Journey
Market and customer behavior analysis to create offers people truly want.
Development & Organizational Support
Change Management
I support you during transitions or business evolution with practical tools.
Team Development
Consulting and training to help you structure effective collaborations or internal teams.
Business Sustainability
Integrate awareness, positive impact, and well-being into your business model.
Business Coaching & Awareness
Holistic Business Coaching
Entrepreneurial coaching and personal growth paths to unlock clarity and potential, enhance leadership skills, and improve business performance.
Performance Evaluation
Monitoring and data analysis to make informed decisions and track real results.
“Thanks to Alessia, we were able to get our business known by so many people. She was able to tell our story with clarity, passion, and great professionalism. Highly recommended!” — The Mecarelli Family – Mecarelli Butchery
✦ WEB DESIGN
Beautiful, functional, and easy-to-manage websites, designed to free you from tech overwhelm and support your business.
Design & Development
Custom Websites
Tailored website design using user-friendly platforms.
Responsive Design
Layouts optimized for every device, from desktop to mobile.
User Experience (UX)
Clear, engaging, and intuitive structure and navigation.
E-commerce
Creation of well-structured, easy-to-manage online shops.
Website Redesign
A refreshed and strategic makeover for your existing website.
Optimization & Strategy
SEO Optimization
Site structure and content designed to be found on Google (without obsessing over algorithms).
Social Media & Tools Integration
Connections to social channels and external tools (newsletters, payments, bookings).
Content Management
Organization and layout of texts, images, and videos aligned with your brand identity.
Digital Assistance & Strategy
Website Audit
Analysis of existing websites to improve effectiveness and aesthetics.
Website Fix Up
A strategic and visual upgrade for your existing site: layout, colors, readability, user experience, basic SEO, and content.
Migration & Technical Support
Hosting or page migration without the stress, with full support.
Strategic Digital Consulting
Long-term guidance for your online presence.
“Alessia turned a dream into reality. My website is professional, meticulously crafted, and welcoming—exactly how I wanted it. I felt heard, supported, and understood. I trusted her, and she went far beyond my expectations.” — Omar Prieto – Life & Leadership Coach
✦ EXTRA SERVICES & ONGOING SUPPORT
To support you even after the launch and help you keep your communication alive and thriving.
Post-Launch & Continuity
After Launch Support (Brand & Website)
Technical assistance, mentoring, and small tweaks after launch, so you never feel alone.
Post-Launch Communication Strategies
Marketing plans, newsletter tips, blog suggestions, evergreen content, and storytelling ideas.
Visual Content & Materials
Content Strategy
Creation of an editorial plan aligned with your brand for social media, blogs, or newsletters.
Brand Content (Blog, Posts, Video)
Written or visual content that tells your story and strengthens your brand.
Graphics for Events & Social Media
Flyers, social media posts, stories, professional presentations.
Customized Brand Collaterals
Business cards, flyers, brochures, downloadable PDFs, and other branded materials.
✦ Tools and Method
I use intuitive and sustainable platforms like Canva and Wix. Why?
Because I believe a business should be easy to manage—even if you’re doing it solo.
I teach you how to use these tools and provide you with clear, repeatable systems so you can feel confident and in control.
✦ Do You need an empathic, creative, and strategic Guide?
Let’s build an authentic, exciting, and sustainable business together—with the right mix of vision, aesthetics, and practicality.
And if you’d like a hand figuring out the right first step for you, let’s talk it over a (virtual) coffee. 😉
☕ Let’s have a Virtual Coffee
and find your path together
Stop feeling stuck or overwhelmed with tasks. Let’s talk about your business, your challenges, and how you can grow sustainably without stress.
Book a free 30-minute call with me and discover the first right step for you.

AG Studio guides bold entrepreneurs in the hospitality and personal development industry with personal and/or business brands to conscious growth and sustainable success, helping them stand out online.
CLICK HERE to learn more about my services and how I can help you!
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Connect with me on LinkedIn! Let's meet HERE.
Hey! Don't forget to check out the free resources below ⤵