top of page
pexels-polina-kovaleva-5546811.jpg
AG Studio logo white

THE BLOG

Creating a Brand and Business Together: when collaboration makes the difference

  • Writer: Alessia Guarnieri
    Alessia Guarnieri
  • 7 days ago
  • 7 min read

From visual identity to website, here's what happens when an entrepreneur doesn't go it alone but relies on the right ally.


due donne imprenditrici sedute ad un cafè che parlano di business

The moment of truth

There comes a time when anyone launching a business stops and looks around.

It's not the day the idea is born. It's not when you choose the logo or when you publish the website for the first time.

It's when you realize that:

  • You're working tirelessly, but the results aren't coming.

  • You've done everything alone, but now you're tired of "guessing."

  • You're missing a clear direction—a real strategy—and someone to build something solid with, step by step.


If you see yourself in these words, know that these are common challenges among entrepreneurs. And I'm here precisely for this.


What do You really need, today?

You don't need ten more tools.

You don't need to "go viral" on Instagram.


You need a strategic partnership: a collaboration to build a sustainable, authentic business that reflects you—someone who truly supports you with empathy and expertise.

You need a brand that's not just "beautiful," but genuine and speaks directly to your audience.

You need direction, not another to-do list.


My collaboration for your business

In my work, I combine strategic branding, web design, and holistic business consulting to help you create a business that resembles you, speaks to the right people, and grows with you—without burnout, without compromises, without shortcuts.


I don't work for you.

I work with you.

We are partners in the truest sense of the word.


That's why the services I've created are designed to support and guide you in the most comprehensive, holistic way possible, without adding stress or confusion. They all start with your needs and, yes, desires in mind. Because you are the most important, essential part of your business.

So, if you're ready to invest in your dreams and passions and not just "chase" them, you're in the right place.



1. Holistic Business Consulting

You have an idea or an already launched business, but something feels off. You need guidance, not another theory.

I help you:

  • Refocus your offering

  • Understand what's not working

  • Make clearer and more sustainable decisions

It's the perfect first step if you're feeling stuck. Sometimes, all it takes is a conversation and an external perspective to change everything.

2. Authentic and conscious Branding

I don't just create "logos." I accompany you in building a deeply personal brand that communicates your values and makes you recognizable over time.

  • We analyze your essence, your target audience, and your positioning

  • We define voice, tone, messaging, and visual identity

  • We create a style you can use fluidly and consistently

A solid brand is the first step to attracting the right people. You'll finally feel at home in your communication.

3. Strategic and intentional Web Design

The right website isn't just beautiful: it's a living tool designed to support your real goals.

I design digital spaces that:

  • Speak about you authentically

  • Naturally guide and engage the visitor

  • Help you sell without seeming "salesy"

Every detail has logic. Every choice aligns with who you are.

4. Synergistic and tailored Collaborations

I deeply believe in the power of the right relationships. That's why, if needed, I connect you with copywriters, coaches, and other selected professionals—all aligned with my human and conscious approach.

You don't have to do everything alone. We can create an ecosystem together that works and reflects you.

🌿 My approach: human, sustainable, strategic

No pre-made templates. No chasing trends.

Every project starts from you but looks far ahead.


Let's build together a business that fully reflects you, represents you, and allows you to grow with joy, clarity, and authenticity.


"I wanted to thank you from the bottom of my heart, Alessia. These were profound and intense moments: I felt all your bright energy, your competence, and above all, your human qualities, so rare and beautiful. I had already sensed them from the things you created, even before meeting you. It's a true joy to collaborate with people with whom you feel a heart affinity." — Mara Arcangeli - Arcangeli e Cristalli


☕ Fancy a Coffee?

If you're looking for someone to talk to, someone who can help you bring order, vision, and strategy to your project... let's talk over a (virtual) coffee.

No pressure, no performance anxiety. Just a moment to listen to you, understand you, and—if you wish—help you build something that truly works.

It could be the start of a beautiful partnership. 💛


 

Now you might be wondering, how can I know how you can concretely help me?

Well, first of all, I'm available for an informal chat, but if you're curious... Then keep reading, because there's nothing better than exploring all the possibilities before choosing consciously.


Below you'll find all the details about my services: each of them is designed to help you give concrete shape to your dreams, make your business more authentic, and guide you—step by step—in your professional growth.



✦ BRANDING

Building an authentic, recognizable, and memorable brand is the first step to attracting the right clients and differentiating yourself in the market.


Brand Strategy & Positioning

  • Brand Strategy

Development of a clear strategy for defining brand personality, positioning, values, and ideal audience.

  • Brand Positioning

Helping you find and communicate your unique space in the market compared to competitors.

  • Brand Messaging

Creation of key messages and tone of voice consistent with your values and audience.

  • Naming

Ideation and validation of names for brands, services, or products that truly speak about you.


Brand Design & Visual Identity

  • Logo Design and Visual Identity

Creation of logos and visual systems (colors, fonts, graphic style) consistent with your identity.

  • Brand Collaterals

Design of graphics such as brochures, presentations, recipe books, informational materials, business cards, etc.

  • Brand Guidelines

Practical document to ensure visual and communicative consistency across all touchpoints.


Growth, Rebranding, and Monitoring

  • Rebranding

Renewal of your image to make it current, professional, and consistent with your evolution.

  • Brand Fix Up

A review of your visual and communicative identity to align it with your current essence and audience. Perfect if you already have a brand but something doesn't convince you or you feel it no longer represents you.

  • Brand Audit

Strategic analysis of your visual and communicative identity: what's working, what to improve.

  • Brand Growth Strategy

Development of plans to expand the brand and reach new segments.

  • Brand Monitoring

Continuous analysis of brand perception to optimize strategies.


"Working with AG Studio was a wonderful experience. Alessia brought my vision to life with a holistic and professional approach. Deadlines met, great attention to detail, and a perfectly successful rebranding. All at a fair price." Isabella Tebeau – Energy Coaching

HOLISTIC BUSINESS DESIGN

Strategies, mindset, and tools to build a business aligned with who you are, sustainable, and ready to grow.


Strategy and Growth

  • Holistic Business Consulting

Creation of clear, sustainable, and personalized plans for your business growth.

  • Sustainable Growth Strategies

Realistic and organic development paths designed for freelancers, solopreneurs, and small businesses.

  • Market Research & Customer Journey

Market and customer behavior analysis to create offers people truly want.


Development & Organizational Support

  • Change Management

I support you during transitions or business evolution with practical tools.

  • Team Development

Consulting and training to help you structure effective collaborations or internal teams.

  • Business Sustainability

Integrate awareness, positive impact, and well-being into your business model.


Business Coaching & Awareness

  • Holistic Business Coaching

Entrepreneurial coaching and personal growth paths to unlock clarity and potential, enhance leadership skills, and improve business performance.

  • Performance Evaluation

Monitoring and data analysis to make informed decisions and track real results.


“Thanks to Alessia, we were able to get our business known by so many people. She was able to tell our story with clarity, passion, and great professionalism. Highly recommended!” — The Mecarelli Family – Mecarelli Butchery

✦ WEB DESIGN

Beautiful, functional, and easy-to-manage websites, designed to free you from tech overwhelm and support your business.


Design & Development

  • Custom Websites

Tailored website design using user-friendly platforms.

  • Responsive Design

Layouts optimized for every device, from desktop to mobile.

  • User Experience (UX)

Clear, engaging, and intuitive structure and navigation.

  • E-commerce

Creation of well-structured, easy-to-manage online shops.

  • Website Redesign

A refreshed and strategic makeover for your existing website.


Optimization & Strategy

  • SEO Optimization

Site structure and content designed to be found on Google (without obsessing over algorithms).

  • Social Media & Tools Integration

Connections to social channels and external tools (newsletters, payments, bookings).

  • Content Management

Organization and layout of texts, images, and videos aligned with your brand identity.


Digital Assistance & Strategy

  • Website Audit

Analysis of existing websites to improve effectiveness and aesthetics.

  • Website Fix Up

A strategic and visual upgrade for your existing site: layout, colors, readability, user experience, basic SEO, and content.

  • Migration & Technical Support

Hosting or page migration without the stress, with full support.

  • Strategic Digital Consulting

Long-term guidance for your online presence.


“Alessia turned a dream into reality. My website is professional, meticulously crafted, and welcoming—exactly how I wanted it. I felt heard, supported, and understood. I trusted her, and she went far beyond my expectations.” — Omar Prieto – Life & Leadership Coach

✦ EXTRA SERVICES & ONGOING SUPPORT

To support you even after the launch and help you keep your communication alive and thriving.


Post-Launch & Continuity

  • After Launch Support (Brand & Website)

Technical assistance, mentoring, and small tweaks after launch, so you never feel alone.

  • Post-Launch Communication Strategies

Marketing plans, newsletter tips, blog suggestions, evergreen content, and storytelling ideas.


Visual Content & Materials

  • Content Strategy

Creation of an editorial plan aligned with your brand for social media, blogs, or newsletters.

  • Brand Content (Blog, Posts, Video)

Written or visual content that tells your story and strengthens your brand.

  • Graphics for Events & Social Media

Flyers, social media posts, stories, professional presentations.

  • Customized Brand Collaterals

Business cards, flyers, brochures, downloadable PDFs, and other branded materials.


Tools and Method

I use intuitive and sustainable platforms like Canva and Wix. Why?

Because I believe a business should be easy to manage—even if you’re doing it solo.

I teach you how to use these tools and provide you with clear, repeatable systems so you can feel confident and in control.


Do You need an empathic, creative, and strategic Guide?


Let’s build an authentic, exciting, and sustainable business together—with the right mix of vision, aesthetics, and practicality.

And if you’d like a hand figuring out the right first step for you, let’s talk it over a (virtual) coffee. 😉



 Let’s have a Virtual Coffee

and find your path together


Stop feeling stuck or overwhelmed with tasks. Let’s talk about your business, your challenges, and how you can grow sustainably without stress.

Book a free 30-minute call with me and discover the first right step for you.

Alessia Signature






 

 

AG Studio guides bold entrepreneurs in the hospitality and personal development industry with personal and/or business brands to conscious growth and sustainable success, helping them stand out online.

CLICK HERE to learn more about my services and how I can help you!



Come visit me on Pinterest! See you HERE.

Connect with me on LinkedIn! Let's meet HERE.


Hey! Don't forget to check out the free resources below ⤵

pexels-vlada-karpovich-4050319.jpg

RESOURCES

free of charge

To help you launch and grow your business!

Woman writing on a piece of paper

The Ultimate Checklist for Launching Your Website

A smooth launch of your website - from design to user experience.

Working on brandboard choosing brand color palette

Guide to create a Captivating & Cohesive Brand

Build a cohesive brand that stands out and helps your business be profitable.

Persone che fanno shopping insieme

Guide to Discover
Your Market Niche

Understand who your real customers are and serve them to the best of your ability.

bottom of page