Mystic and Welcoming – Branding for Luana Bossetti - Astrologer and Intuitive Guide
- Alessia Guarnieri
- Jun 10
- 3 min read
in Dark Navy, Peach Dust, Satin Sheen Gold, Lilac Hint, Linen and Pale Taupe
Luana Bossetti is an astrologer, astrocartographer, and spiritual mentor. Her work guides sensitive, curious, and introspective individuals on a journey back to themselves, helping them embrace their uniqueness and align with their soul’s purpose.
Her message is clear and powerful: you were born to be yourself, not to fit in.
Just like the people she supports, Luana is constantly evolving. After years of hands-on experience and a deep transformation in both her personal and professional identity, she felt the need for a brand that could truly represent her: authentic, mature, and aligned with her new vision.
Together, we worked on crafting her new visual identity so that her brand could finally grow alongside her.
The Starting Point
Luana came to me with a clear intention: to refresh her visual identity in a way that reflects the inner and outer growth she had experienced. It wasn’t just about “redesigning a logo,” but about bringing into her brand the depth, groundedness, and clarity that now feel like an integral part of who she is.
Her audience is made up of people very much like her: sensitive souls, often perceived as “different” or “too much,” looking for a safe, welcoming, and deep space where they can reconnect with themselves. The new brand needed to speak directly to them — genuinely, empathetically, and unconventionally.
The Color Palette
The new palette blends depth, softness, and grounding. The chosen tones — Dark Navy, Peach Dust, Satin Sheen Gold, Lilac Hint, Linen, and Pale Taupe — evoke introspection, warmth, and a deep connection to one’s true self. The contrast between the deep blue and the lighter, warmer tones perfectly mirrors Luana’s work: a luminous guide on an inner journey, with her feet on the ground and eyes to the stars.
The Logo Design
The logo is a compass containing a starry sky and lines forming constellations — a powerful symbol of journey, direction, and cosmic connection.
At the center, the “O” from the typeface becomes a symbol of the inner center, representing Luana herself: a living compass, helping others find their way back home to themselves. The fonts chosen are Catchy Mager, with its refined and spiritual forms, and Proxima Nova, clean and modern, to create a balance between soulful energy and clear communication.
A Warm and Conscious Brand Voice
When defining her brand voice, we focused on keywords like grounded, intuitive, welcoming, and clear. Luana doesn’t communicate in clichés or empty promises — her voice is warm and sincere. Every message she shares — from her Instagram content to her website copy — is designed to inspire, support, and nourish the reader.
“Branding felt like a visual rebirth for me. I finally feel seen and represented in every detail. It’s like my business truly looks like me now.” — Luana
What About the Website?
We also worked on Luana’s new website, aligning the digital experience with her new brand identity and making it easier for users to discover her services. I’ll share more about this in a dedicated post soon, but you can already check out the final result here: www.luanabossetti.com
Do you also want a brand that truly represents you and grows alongside your personal and professional evolution?
AG Studio guides bold female entrepreneurs to transform their ideas into authentic, strategic and memorable brands, ready to stand out online and grow sustainably.
Each project is a tailor-made journey, where vision, identity and value meet to give life to a digital presence that reflects who you really are.
☕ Book your free virtual coffee with Alessia now and discover how we can grow your brand together.
