in Sun Dried Tomato, Bone, Popcorn Yellow and Dark Charcoal
Since 1997, Mecarelli has been synonymous with high-quality meat in Turin.
Our mission was to create a distinctive and inviting brand identity for this new family-owned business.
The color palette is designed to evoke a welcoming and familiar experience, highlighting the tradition, quality, and modernity that defines the new family-run business.
Sun Dried Tomato: chosen to recall the tradition and authentic flavor of the meat. This warm, rich color evokes the image of fresh ingredients, prepared with passion and artisanal attention. The aim is to convey a sense of familiarity and authenticity, inviting you to immerse yourself in the culinary experience of a butcher's shop managed with love and tradition.
Bone: This neutral, natural shade conveys a feeling of purity and integrity, emphasizing the family's dedication to selecting the best meats for their customers.
Popcorn Yellow: lively and welcoming, attracts attention, creating a friendly and familiar atmosphere. It adds a note of vitality and joy to the image of the butcher's shop.
Dark Charcoal: gives a touch of elegance and modernity. This deep and sophisticated shade adds an element of sophistication to the brand, conveying a sense of seriousness and professionalism in the work carried out.
Logo Design Characterized by clean lines and simplicity that convey strength and elegance, the logo is a bull's head depicted in a clean way, without excessive details, evoking the essence and robustness of culinary traditions. This symbol recalls a sense of authenticity and dedication, underlining the passion of Mecarelli Macelleria for the quality of meat since 1997.
The "Cardo" font gives elegance and classicism to the brand, suggesting refinement and recalling the idea of tradition.
The "Didact Gothic" font offers a modern, clean contrast and adds a feeling of professionalism and clarity, accentuating the modernity and freshness that the butcher shop brings to its service.
Curious to see the final result?
You can view the branding and social media by clicking HERE.
With tireless dedication, the Mecarelli family has transformed their butcher's shop into a point of reference for the quality and freshness of meat, becoming a reliable resource for the local community and beyond.
Diego and his family's vision is rooted in creating a unique gastronomic experience. The mission is to offer the highest quality meats, sourced from trusted suppliers and carefully selected. Diego is committed to keeping artisan traditions alive, guaranteeing customers not only first-choice products but also attentive and personalized service.
Mecarelli Macelleria (Butcher's Shop) is more than a commercial business; it is a place where the passion for quality food and the love for tradition come together.
I am proud to have collaborated with Mecarelli Macelleria to contribute to the beginning of this new family-run adventure, offering their customers high-quality meat and an exceptional culinary experience.
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