in Pureed Pumpkin, Crayola, Lagoon, Red Orange and Cannoli Cream
Sonia Oliviero embodies the essence of inner transformation and emotional balance through her practice as a Holistic Counselor and Shiatsuka. Guided by the pursuit of the heart's mysteries and the dreams overlooked by the mind, she strives to generate harmony in the lives of those she encounters.
The color palette is a celebration of vitality and serenity:
Pureed Pumpkin: represents deep inner transformation and personal growth. Its shade recalls the richness and maturity of authentic spiritual evolution, an orange hue that evokes the second chakra.
Crayola: a shade that highlights the sweetness of self-acceptance and emotional balance, bringing a sense of comfort and harmony, inviting inner peace.
Lagoon: symbolizes calmness and inner serenity, inviting reflection and inner peace.
Red Orange: expresses vital energy and passion that fuels the healing and transformation process. Its fiery and vibrant shade represents the vitality of the soul and the fervor of commitment to positive change. A strong reference to the first chakra.
Cannoli Cream: this shade evokes a feeling of lightness and purity, encouraging a deeper connection with one's inner self.
Logo Design The logo, channeled directly by Sonia, is a symbolic representation of her mission and vision. The tao with the S inside symbolizes the balance between shadow and light, while the hearts represent the duality of the human being and the process of personal growth. This symbol strongly evokes Eastern medicine and holistic practices, highlighting Sonia's comprehensive view of human beings and life.
The fonts used are:
Nagayama Kai: a beautiful calligraphic font that strongly evokes Japanese tradition and its ideograms. Originally traced on paper by Nagayama Sensei , this font is unique in its kind.
Zen Maru Gothic: it features a bolder and more decisive shape, with round and uniform characters that convey a sense of stability and solidity. Its simplicity and essentiality make it suitable for direct and effective communication, reflecting Sonia Oliviero's determination and clarity of message.
Curious to see the final result? Take a look at Sonia Oliviero's branding and page HERE.
Sonia offers a range of services dedicated to emotional and physical well-being, including Meridian Stretching, Counseling with readings of the Ki of the 9 Stars and I Ching, Qi Counseling, and Shiatsu. These services are designed to support clients in their healing and personal growth journey, offering a holistic approach that considers the mind, body, and spirit.
After the branding work with AG Studio, Sonia has gained a stronger online presence and a visual identity that fully reflects her vision and mission. Her social medias have received a breath of freshness contributing to a new, positive perception of her brand. Her reputation and visibility have strengthened, attracting new clients and consolidating her position in the field of body mediation counseling.
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