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THE BLOG

  • Writer's pictureAlessia Guarnieri

Sophisticated and Bold - Branding for Envisionaire, Luxury Eyewear Boutique

in Lemon Verbena, Blanc de Blanc, Black and Acai Purple


Envisionaire is much more than a luxury eyewear boutique; it is a sanctuary dedicated to elegance for the eyes. Every detail is meticulously crafted to create a collection of eyewear that surpasses the traditional conception of luxury accessories. Their mission is to revolutionize the perception of eyewear, transforming them into authentic works of art that express unique style and personality.


The color palette of Envisionaire embodies the essence of modern luxury and sophistication. These colors combination creates a visual synergy that reflects the boldness of a distinctive and elegant style.

Lemon Verbena: a vibrant yellow suggesting freshness and brightness. This bold and sunny color reflects Envisionaire's innovative and modern approach to luxury eyewear.

Blanc de Blanc: pure and timeless white symbolizing elegance and clarity. A shade expressing the purity of design and the promise of clear and distinctive vision.

Black: always classic and essential, communicates timeless sophistication. This color embodies an aura of mystery and the intrinsic refinement of the boutique's eyewear collections.

Acai: a rich purple tone adds a bold and distinctive touch to the palette. Evoking passion and originality, it emphasizes Envisionaire's unique approach.


Logo Design Envisionaire's logo captures the essence of the elegance and sophistication the boutique embodies. Through the harmonious overlap of two abstract eyes, the logo symbolizes a commitment to attention to detail and the uniqueness of the eyewear collections. The first eye, an elegant and refined background, is outlined with simple lines and rays extending like sunbeams, evoking lightness and elegance with a hint of mystery. At the center of the logo, the fusion of two stylized eyes creates a modern and futuristic shape, emphasizing Envisionaire's bold and visionary approach to the world of eyewear fashion.

The fonts used are:

Tan The Whistling: a refined and modern font with distinctive traits that capture attention. Its elegance perfectly aligns with Envisionaire's identity, adding a touch of sophistication and modernity.

Ambiguity Rounded: bold and contemporary. Its round and modern form suits Envisionaire's innovative vision, contributing to creating a visual identity that communicates boldness and distinctive style.



Top model fashion tailleur Envisionaire branding creative lab logo moodboard branding board color palette luxury eyewear innovative logo fashion trends

Envisionaire branding creative lab logo moodboard branding board color palette luxury eyewear innovative logo fashion trends


Envisionaire branding creative lab logo moodboard branding board color palette luxury eyewear innovative logo fashion trends ipad website iphone webpage laptop macbook sito web

Envisionaire branding creative lab logo moodboard branding board color palette luxury eyewear innovative logo fashion trends

Tote bag Vogue magazine holland tulips Envisionaire branding creative lab logo moodboard branding board color palette luxury eyewear innovative logo fashion trends

Envisionaire branding creative lab logo moodboard branding board color palette luxury eyewear innovative logo fashion trends


Envisionaire aspires to be a destination where the art of optics merges with the sophistication of luxury brands. Their vision is to redefine the concept of eyewear as true works of art, unique expressions of personality and style.

In addition to providing quality products, Envisionaire is committed to offering an extraordinary shopping experience with personalized consultation and a welcoming and elegant environment. The boutique offers a curated selection of the most prestigious brands, such as Yves Saint Laurent, Loewe, Versace and Off-White, ensuring a combination of craftsmanship excellence and innovation in the eyewear world.

Periodically, Envisionaire organizes exclusive events, such as eyewear fashion shows and previews of new collections, offering customers a unique opportunity to explore the latest trends.


After the branding work with AG Studio, Envisionaire has achieved a distinctive visual identity that reflects its mission: to be a benchmark and an icon of style and elegance in the world of luxury eyewear. The renewed visual identity has enhanced the brand's perception, attracted new customers, and solidified Envisionaire's position as a premium destination for luxury and quality enthusiasts.


 

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firma signature Alessia

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